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Title: Red Reflectance

I was invited by KODE on March 2013 to be one of the 20 designers to design a poster for an Art Exhibition in collaboration with NYAGV (New Yorkers Against Gun Violence).

The artwork represents one of the most powerful hand gun ever made, a Desert Eagle .50AE that made out of melted and preserved blood formed into a sculpture.

On the reflection, you see the actual metal design which represents beauty, protection and power that everyone always thought a gun would have, however no one would had thought that the actual form of itself can mean something else, something even more menacing than a burst of fire, or the sound of bullets hitting screws and metals.. There is nothing more immoral than human blood that they caused to waste.


Role : Art Direction, Design