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After a successful collaboration on Avolution campaign in 2012, Bates CHI & Partners Indonesia came back with another job for Sampoerna Avolution, one of the largest tobacco products brand in Indonesia.

The brief for the iconic "Trademark" representing urban culture and fashion, so we came up and designed a fully CG sculpture made out of a mix of graffiti tag visual language together with selected paper craft sneakers.

Agency: Bates CHI & Partners Indonesia
Creative Direction: Grace Patricia, Iyan Susanto
Art Direction & Design: Aras Darmawan
Producer: Evi Riyanti


Final Design


Shoe Sketches